PlaybookPrompts

Creative & Design

Brainstorming, story arcs, naming, design briefs.

Prompts for creatives: brand voice extraction, narrative skeletons, character sheets, naming sprints, moodboard descriptions for image models.

Creative & Design storystructure

Outline a story in a 3-act structure with stakes ladder

Three-act outlines are common; three-act outlines with an escalating stakes ladder are not. This prompt forces both.

4 variables • 2 suggested tools
Creative & Design namingbranding

Run a constrained naming sprint with 5 distinct angles

Naming brainstorms produce variants on one idea. This prompt forces 5 distinct angles so you don't fall in love with the first.

5 variables • 2 suggested tools
Creative & Design image-genmidjourney

Translate a vibe into a structured image-gen prompt

Image gen models reward structured prompts. This translates a vibe into a five-axis prompt that works across Midjourney, Leonardo, and SD.

3 variables • 2 suggested tools
Creative & Design brand-voiceguidelines

Extract a written brand voice spec from sample copy

Brand voices written in workshops are vague. Brand voices reverse-engineered from copy that's working are usable.

1 variable • 2 suggested tools
Creative & Design character-designbrand-persona

Build a detailed character sheet from a brief description

When a character or brand persona feels flat on the page, a structured sheet forces specificity. This prompt turns a rough sketch into a usable reference doc writers and designers can pull from.

2 variables • 3 suggested tools
Creative & Design copywritingreadability

Rewrite a piece of copy for three distinct reading levels

Copy that works for a technical buyer often alienates a general audience, and vice versa. This prompt produces three calibrated versions of the same message so you can choose or A/B test.

3 variables • 4 suggested tools
Creative & Design storytellingpodcast

Generate a scene-by-scene outline for a short-form episode

Podcast episodes, video essays, and branded mini-docs often stall because the overall idea is clear but the scene-level structure isn't. This prompt produces a workable scene list before you start writing or recording.

4 variables • 4 suggested tools
Creative & Design brand-designvisual-identity

Extract a visual language spec from an existing brand's presence

Before briefing a designer or running image-gen prompts at scale, you need a written spec of what a brand actually looks like. This prompt reverse-engineers that spec from references you already have.

3 variables • 4 suggested tools
Creative & Design creative-strategyclient-work

Stress-test a creative concept before presenting to a client

Clients kill concepts because they find the holes before you do. This prompt plays adversary on your own brief so you can patch weaknesses or prepare answers before the room does it for you.

4 variables • 3 suggested tools
Creative & Design copywritingbrand-voice

Write a product description in three distinct brand voices

When a brand's tone of voice is still being decided, comparing fully-written samples is faster than debating adjectives. This prompt generates three real alternatives from a single product brief.

3 variables • 4 suggested tools
Creative & Design videoscriptwriting

Map the emotional arc of a video script before writing it

Scripts that feel flat usually have a pacing problem, not a writing problem — every beat lands at the same emotional register. This prompt builds an arc map so you can write with intention rather than momentum alone.

4 variables • 4 suggested tools
Creative & Design taglinesbrand-strategy

Generate tagline variants with strategic rationale for each

Presenting a single tagline is a gamble; presenting five without explaining the strategic logic behind each is just a list. This prompt produces options that come with their own defense so stakeholders can make an informed choice.

5 variables • 4 suggested tools
Creative & Design brandingstrategy

Build a symbolic mythology system for a brand

Strong brands use recurring symbols, metaphors, and archetypes consistently across every touchpoint. This prompt helps you define that symbolic layer before a campaign or rebrand goes into production.

2 variables • 4 suggested tools
Creative & Design copywritingediting

Audit existing copy for sensory language gaps

Copy that only describes features misses the reader's body. This prompt runs a sensory audit on existing copy and tells you exactly which senses are underused and how to fix them.

2 variables • 4 suggested tools
Creative & Design project-managementdesign

Turn a messy client transcript into a clean design brief

Client kickoff calls produce scattered ideas, contradictions, and half-formed references. This prompt structures that raw input into a brief a designer can actually use.

2 variables • 4 suggested tools
Creative & Design storytellingcharacter-development

Generate a full anti-hero arc with internal contradiction

Anti-heroes fail when their moral complexity is stated rather than dramatized. This prompt builds a character arc where the contradiction is baked into the structure, not added as flavor.

2 variables • 3 suggested tools
Creative & Design illustrationart-direction

Write a style guide spec for a custom illustration system

When briefing illustrators or generating consistent AI art, a written style spec is more reliable than a mood board alone. This prompt produces a language-based style guide that any illustrator or image model can follow.

3 variables • 4 suggested tools
Creative & Design screenwritingdialogue

Map subtext and unspoken conflict to dialogue scenes

Dialogue fails when characters say exactly what they mean. This prompt helps writers identify what characters want to hide and then build scenes where the real conflict lives underneath the surface conversation.

3 variables • 3 suggested tools
Creative & Design namingbranding

Sprint product names through linguistic and trademark filters

Most naming sprints stop at 'does it sound good?' This prompt adds linguistic, cultural, and basic trademark-readiness filters so names that reach a client have already survived a first-pass gauntlet.

3 variables • 4 suggested tools
Creative & Design creative-directionart-direction

Deconstruct a reference into an original creative direction

When a client sends a reference they love, the goal is to identify why it works—then build something original from those principles rather than copying the surface. This prompt extracts the underlying mechanics so you can create something new.

2 variables • 4 suggested tools