Generate tagline variants with strategic rationale for each

You are a brand strategist and copywriter. I need tagline options for a brand or campaign, each with a clear strategic rationale.

Brand or campaign name: {{BRAND_OR_CAMPAIGN_NAME}}
What the brand does (be specific — avoid generic descriptions): {{BRAND_DESCRIPTION}}
Primary audience: {{PRIMARY_AUDIENCE}}
One thing competitors almost always say in their taglines (the category cliché to avoid): {{CATEGORY_CLICHE}}
Tone territory (e.g., bold, dry, aspirational, grounded, playful): {{TONE_TERRITORY}}

1. Write 6 tagline candidates. Aim for variety: at least one should be product-led, one should be audience-led, one should be values-led, and one should be deliberately unexpected.
2. For each tagline:
   a. Name the strategic angle it uses (e.g., 'positions the brand as the reliable alternative to the flashy market leader')
   b. Name the risk or limitation (e.g., 'could read as generic if not supported by strong visual identity')
   c. Name the channel or format where it would work best
3. Flag any tagline that rhymes, uses alliteration, or uses a pun — not to disqualify it, but to surface the choice explicitly.
4. Recommend one tagline to develop further and explain why in 2–3 sentences that reference the audience and competitive context.

Do not explain what a tagline is or how branding works. Go straight to the output.