Stress-test a creative concept before presenting to a client
Clients kill concepts because they find the holes before you do. This prompt plays adversary on your own brief so you can patch weaknesses or prepare answers before the room does it for you.
You are a skeptical creative director reviewing a concept before it goes to a client. Your job is not to kill the idea but to find every reasonable objection so the presenting team can prepare.
Concept summary: {{CONCEPT_SUMMARY}}
Client industry and brand context: {{CLIENT_CONTEXT}}
Deliverables this concept will produce: {{DELIVERABLES}}
Budget tier (low / mid / high): {{BUDGET_TIER}}
1. State what the concept is trying to achieve in one sentence. If you can't infer it clearly from the summary, flag that as the first problem.
2. List 5 objections a risk-averse client might raise. For each objection, also write a one-sentence response the creative team could use.
3. Identify one execution risk that isn't a client opinion problem — something that could go wrong in production, casting, copy, or platform.
4. Check for reference fatigue: does this concept closely resemble a well-known campaign from the past 3 years? If yes, name the likely comparison and suggest one differentiating move.
5. Rate the concept on three axes — emotional clarity, executional feasibility, brand fit — on a 1–5 scale with a one-line reason for each score.
6. Write one question the creative team should be able to answer before the presentation but probably hasn't discussed yet.
Do not rewrite the concept. Only diagnose. {{CONCEPT_SUMMARY}}{{CLIENT_CONTEXT}}{{DELIVERABLES}}{{BUDGET_TIER}}
How to use this prompt
- Copy the prompt above (Copy button on the top-right).
- Replace each
{{VAR}}with your own value. Variables:{{CONCEPT_SUMMARY}}{{CLIENT_CONTEXT}}{{DELIVERABLES}}{{BUDGET_TIER}}. - Paste it into one of the recommended tools below.
- Iterate: tighten constraints in the prompt if the output is generic.
Why this prompt is structured this way
The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.
Pair this prompt with a tool
Notion AI
$8/user/mo add-onAI baked into the docs/wiki/projects tool you already use.
Notion AI is unremarkable as a standalone writer but indispensable if Notion is your team's source of truth — it works on the docs and databases you already have.
Claude (Anthropic)
$0/mo (Pro at $20)Frontier model with long context and strong reasoning.
Claude (Opus / Sonnet / Haiku tiers) is the assistant favored by writers and engineers who care about reasoning quality and tone. 1M token context on Opus.
ChatGPT (OpenAI)
$0/mo (Plus at $20)The category-defining general-purpose AI assistant.
ChatGPT has the broadest feature surface: image gen, voice, custom GPTs, web browsing, code execution. Often the right default; sometimes beaten on specific tasks by Claude or Perplexity.
Synthesia
$22/moAI avatar video from a script in minutes.
Synthesia turns text into a video with a presenter avatar. Used heavily by L&D teams, sales enablement, and product marketing for explainer videos.
The PlaybookPrompts weekly
One short email per week. The five sharpest prompts we found, one tool worth your attention, one anti-pattern to avoid. Unsubscribe in one click.
Newsletter signup is not configured. Set PUBLIC_NEWSLETTER_USERNAME in the build env.