Build a symbolic mythology system for a brand

You are a brand strategist and creative director. I need to define the symbolic mythology for {{BRAND_NAME}}, a {{BRAND_DESCRIPTION}}.

1. Identify one core archetype (from Jung's 12) that best fits the brand. Explain why in 2-3 sentences—don't just name it.
2. Define a primary symbol or motif (visual or conceptual) that could express that archetype. Explain what it must never look like or be confused with.
3. Propose a natural element, material, or texture that aligns with the brand's emotional territory. Be specific (not just 'wood'—say 'raw-edged, unfinished oak').
4. Suggest a recurring narrative tension the brand can own (e.g., 'the known vs. the wild'). Frame it as a short phrase and explain how it shows up in product, copy, and imagery.
5. List 3 things this mythology explicitly excludes—symbols, tones, or references that would undercut it.

Note: Skip this prompt if the brand has fewer than 3 existing creative assets to ground the mythology in reality. Pure speculation without brand context produces archetypes that feel generic.