PlaybookPrompts

Business Strategy

Positioning, pricing, competitor analysis, GTM.

Prompts for founders and operators: pricing-page rewrites, ICP definition, competitor teardowns, board-update drafting, post-mortem structures.

Business Strategy icpgtm

Derive an ICP from your best 10 customers

Stated ICPs are wishful thinking. Real ICPs come from looking at who actually buys, stays, and expands. This prompt finds the pattern.

1 variable • 2 suggested tools
Business Strategy pricingpositioning

Rewrite a pricing page to anchor on outcomes, not features

Most pricing pages stack feature checkmarks. This prompt restructures them around the outcomes each tier unlocks.

1 variable • 2 suggested tools
Business Strategy competitivestrategy

Produce a structured competitor teardown

Most competitor analyses are feature lists. This prompt produces a teardown that surfaces positioning, gaps, and tactical signal you can act on.

2 variables • 2 suggested tools
Business Strategy post-mortemincidents

Run a blameless post-mortem on an incident

Bad post-mortems blame people. Good ones produce systemic fixes. This prompt enforces the structure that produces useful artifacts.

1 variable • 2 suggested tools
Business Strategy pitchpositioning

Tighten a product pitch into a 30-second elevator version

Long pitches die in elevators. This prompt strips a pitch down to the version a non-customer can repeat after hearing it once.

2 variables • 2 suggested tools
Business Strategy board-updatefundraising

Draft a concise board update memo for this quarter

Board updates fail when they bury the signal in operational noise. This prompt structures your quarterly memo so investors see decisions you need, not just metrics you tracked.

3 variables • 3 suggested tools
Business Strategy pricingmonetization

Audit your current pricing model for structural gaps

Most pricing problems aren't about the number — they're about the metric. This prompt walks through your current model to expose misalignments between how you charge and how customers get value.

4 variables • 3 suggested tools
Business Strategy gtmsales-motion

Choose between PLG, sales-led, and channel for a new market

Picking the wrong GTM motion wastes 6-18 months. This prompt forces a structured comparison against your actual deal economics and buyer profile before you commit headcount.

6 variables • 3 suggested tools
Business Strategy fundraisingnarrative

Build the strategic narrative for a Series A fundraise

Investors fund narratives as much as metrics. This prompt constructs the causal story — market, insight, unfair advantage, and path — that makes your traction feel inevitable rather than lucky.

2 variables • 3 suggested tools
Business Strategy churnretention

Synthesize churn interview notes into a strategic action plan

Exit interviews generate insight that dies in a doc. This prompt extracts patterns from raw churn notes and converts them into prioritized retention initiatives with clear ownership.

3 variables • 3 suggested tools
Business Strategy positioningcompetitive

Rewrite your positioning statement to neutralize a top competitor

Generic positioning statements collapse the moment a prospect mentions a competitor. This prompt sharpens yours so it creates clear separation against one specific rival without being defensive.

4 variables • 3 suggested tools
Business Strategy unit-economicsfinance

Stress-test your unit economics under three growth scenarios

Unit economics that look healthy at current scale often break at 3x. This prompt forces a structured stress test before you hire or raise, not after.

7 variables • 3 suggested tools
Business Strategy partnershipsstrategy

Evaluate a potential strategic partnership before you commit

Partnerships feel strategic in the pitch meeting and become a distraction six months in. This prompt runs a structured evaluation before you sign an MOU or assign headcount.

4 variables • 3 suggested tools