PlaybookPrompts

Rewrite a pricing page to anchor on outcomes, not features

Business Strategy pricingpositioning

Most pricing pages stack feature checkmarks. This prompt restructures them around the outcomes each tier unlocks.

Prompt 
Rewrite the pricing page below so each tier is anchored to outcomes, not features.

Current pricing page:
{{CURRENT_PRICING}}

For each tier:
- Replace the tier name ("Starter / Pro / Enterprise") if it doesn't already signal who it's for.
- Lead with the outcome that tier unlocks (e.g., 'Your first paying customers', 'A team of 5 shipping in sync').
- List 3 capabilities that make that outcome possible (not every feature).
- Add a one-line 'Not for you if...' to disqualify clearly.

At the end, propose 3 alternative tier-naming schemes anchored to job-to-be-done, audience size, or revenue stage.
Variables to fill in
  • {{CURRENT_PRICING}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{CURRENT_PRICING}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

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