PlaybookPrompts

Derive an ICP from your best 10 customers

Business Strategy icpgtm

Stated ICPs are wishful thinking. Real ICPs come from looking at who actually buys, stays, and expands. This prompt finds the pattern.

Prompt 
I'll paste 10 of our best customers (highest retention, biggest expansion, lowest support burden) with the following data: name, industry, size, role of buyer, use case, time-to-value, ACV.

Customers:
{{CUSTOMERS}}

Produce:
1. The 3-5 attributes that ARE strongly shared (not 'cohesive culture' — actual structural shared traits).
2. The 3 attributes that are NOT shared but feel like they should be (myths to retire).
3. The drafted ICP statement, max 30 words, that someone could use to disqualify a lead.
4. The 5 disqualification questions a salesperson should ask on the first call.
5. The 3 expansion patterns visible across these customers.
Variables to fill in
  • {{CUSTOMERS}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{CUSTOMERS}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

Heads up: some of the links on this page are affiliate links — meaning we may earn a commission if you sign up after clicking, at no extra cost to you. We only recommend tools we'd put on our own stack. You can see our full affiliate disclosure here.

Pair this prompt with a tool

Claude (Anthropic)

$0/mo (Pro at $20)

Frontier model with long context and strong reasoning.

Claude (Opus / Sonnet / Haiku tiers) is the assistant favored by writers and engineers who care about reasoning quality and tone. 1M token context on Opus.

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ChatGPT (OpenAI)

$0/mo (Plus at $20)

The category-defining general-purpose AI assistant.

ChatGPT has the broadest feature surface: image gen, voice, custom GPTs, web browsing, code execution. Often the right default; sometimes beaten on specific tasks by Claude or Perplexity.

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Gumroad

$0/mo + 10% per sale

Sell digital products with a single link.

Gumroad is the fastest path from 'I have a digital file' to 'I have a payment link.' Higher fees than DIY Stripe but zero setup, built-in audience tools, license keys.

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