Produce a structured competitor teardown

Produce a structured teardown of this competitor.

Competitor: {{COMPETITOR_NAME}}
What you can observe (public homepage, pricing, recent posts, hiring, customer logos):
{{OBSERVATIONS}}

Structure:
1. POSITIONING — the 1-sentence promise they're making, and to whom.
2. ICP HYPOTHESIS — who they actually serve (which may differ from positioning).
3. PRICING & PACKAGING — the levers they pull, where they leave money on the table.
4. MOAT vs. EXPOSURE — what's defensible, what's vulnerable.
5. RECENT MOVES — what their last 3 product/marketing/hiring signals tell us about strategy.
6. OUR PLAY — 3 specific things WE should do given this teardown.

No guessing without flagging. Mark uncertain claims with [hypothesis].