PlaybookPrompts

Rewrite your positioning statement to neutralize a top competitor

Business Strategy positioningcompetitivemessaging

Generic positioning statements collapse the moment a prospect mentions a competitor. This prompt sharpens yours so it creates clear separation against one specific rival without being defensive.

Prompt
I need to rewrite the positioning statement for {{PRODUCT_NAME}} to create clear separation from {{COMPETITOR_NAME}}. Here is our current positioning statement: {{CURRENT_POSITIONING}}. Here is what I know about how {{COMPETITOR_NAME}} positions itself: {{COMPETITOR_POSITIONING}}.

1. Identify where our current positioning overlaps with {{COMPETITOR_NAME}}'s. List the specific words, claims, or themes we share. Overlapping positioning means we're competing on their terms.
2. Identify our most defensible point of difference — not 'better' or 'easier' (competitors claim the same), but a structural difference in how we're built, who we serve, or what trade-off we make. If I haven't provided enough context to identify one, ask me two targeted questions before continuing.
3. Rewrite the positioning statement in this format: 'For [specific customer], {{PRODUCT_NAME}} is the [category] that [key benefit] because [reason to believe] — unlike [implicit or explicit competitor reference] which [trade-off they make].' Keep it under 40 words.
4. Write a second version that removes the competitor reference entirely but still implies the differentiation. This is the version safe for the website.
5. Write one sentence that a sales rep can say when a prospect mentions {{COMPETITOR_NAME}} in a discovery call — not a feature comparison, but a framing shift.

Note: if {{COMPETITOR_NAME}} has 10x our market share, flag that positioning against them risks validating their dominance and suggest an alternative framing strategy.
Variables to fill in
  • {{PRODUCT_NAME}}
  • {{COMPETITOR_NAME}}
  • {{CURRENT_POSITIONING}}
  • {{COMPETITOR_POSITIONING}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{PRODUCT_NAME}}{{COMPETITOR_NAME}}{{CURRENT_POSITIONING}}{{COMPETITOR_POSITIONING}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

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