PlaybookPrompts

Find content gaps from competitor URL list

Marketing & SEO seocompetitiveresearch

Most gap analysis tools tell you which keywords you're missing. This prompt tells you which topics you're missing structurally, so you know what to write next.

Prompt 
I have a list of competitor blog URLs covering: {{TOPIC}}

Competitor URLs:
{{URLS}}

Assume you've read all of them. Produce:
1. The 5-7 dominant content clusters across these URLs.
2. For each cluster, the most common angle and one underserved angle.
3. 10 specific article ideas, each tagged with: cluster, search intent, why it's underserved, and rough difficulty.
4. 3 'unique angle' articles a competitor couldn't write (because of their positioning or audience).
Variables to fill in
  • {{TOPIC}}
  • {{URLS}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{TOPIC}}{{URLS}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

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Pair this prompt with a tool

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Perplexity

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AI search engine with citations.

Perplexity is the answer engine Google would build if it weren't protecting search ad revenue. Cited answers, follow-up questions, focused source modes.

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Jasper

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Jasper is built for marketing teams that need on-brand output at scale. Strong template library, decent brand-voice fine-tuning, plugs into Surfer for SEO.

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