Frase
SERP-driven brief generation + writer in one tool.
What it is
Frase started as a brief generator and added a writer. The brief side is still the strongest part — it ingests SERPs and outputs structured outlines faster than anything else.
Strengths
- Best-in-class brief generation
- Cheaper than Surfer
- AI writer is decent enough to skip a second tool
- Topic clustering
Trade-offs
- Editor scoring is less granular than Surfer
- UI feels dated
Who it's best for
Agencies and freelancers writing 4+ briefs per week.
Alternatives worth comparing
- Surfer SEO — Real-time SEO scoring while you write.
- Anyword — Predictive copy scoring trained on conversion data.
Or run a side-by-side at Frase vs Surfer SEO.
Prompts that pair well with Frase
Generate a search-intent-matched blog outline from a single keyword
Turns a target keyword into a structured outline whose H2s match the dominant search intent. Use as the first step in any SEO-driven blog post.
Spec a programmatic-SEO page template from a target keyword pattern
Programmatic SEO needs a page template that holds together across thousands of variations. This prompt produces a spec you can hand to a developer.
Find content gaps from competitor URL list
Most gap analysis tools tell you which keywords you're missing. This prompt tells you which topics you're missing structurally, so you know what to write next.
Suggest internal links across a page set with anchor text
Internal linking is high-leverage SEO and almost always under-done. This prompt produces a structured link plan you can apply manually or via plugin.
Generate 5 meta-title + description variants with rationale
The model usually produces 5 meta variants in the same style. This prompt forces different positioning for each so you can pick based on intent, not preference.
Write meta descriptions for a batch of page titles
Writing meta descriptions one at a time across a large site migration or content sprint is tedious and leads to inconsistent tone. This prompt processes a list of titles in a single pass and enforces both character limits and brand voice.