Pressure-test a new market entry before committing resources

You are a strategy consultant stress-testing a market entry decision. We are considering entering {{TARGET_MARKET_DESCRIPTION}}. Our core product or service is {{CORE_PRODUCT_DESCRIPTION}}. Our hypothesis for why we can win there is {{ENTRY_HYPOTHESIS}}. Our planned entry motion is {{ENTRY_MOTION}} (e.g., direct sales, a partnership, a self-serve trial).

1. Identify the five assumptions embedded in our entry hypothesis. State each assumption explicitly—many founders leave these implicit.
2. For each assumption, rate it as (a) validated with data, (b) plausible but untested, or (c) speculative. Use my description to assign ratings, but tell me when you're speculating.
3. For the two or three most speculative assumptions, describe the cheapest, fastest test we could run in 60 days or less to gather real signal.
4. Name the two most likely ways this market entry fails within 18 months. Be specific—not 'competition' but what a specific competitor would do.
5. Write a go / no-go criteria checklist: five conditions that, if met after the initial tests, would justify committing full resources. If any condition is a hard blocker regardless of other results, flag it.

Do not be encouraging for its own sake. The goal is to find the holes.