PlaybookPrompts

Map your defensibility moat before a fundraise conversation

Business Strategy fundraisingcompetitive-strategymoat

Investors will probe your moat in the first meeting. This prompt forces you to articulate it clearly before they do, so you're not improvising on the spot.

Prompt 
You are a senior strategy advisor preparing a founder for investor due diligence. My company is {{COMPANY_DESCRIPTION}}. Our primary competitors are {{COMPETITOR_NAMES}}.

1. Identify which of the five classic moat types (network effects, switching costs, cost advantages, intangible assets, efficient scale) applies to my business—and which ones do not. Be direct if I have no moat yet.
2. For each moat type that does apply, rate its current strength (weak / developing / strong) and explain your reasoning in one sentence.
3. List the two or three actions I could take in the next 12 months to deepen the strongest moat.
4. Write two investor-facing sentences I can use verbatim to describe my defensibility without overstating it.
5. Flag any claims I might make that a sharp investor would immediately challenge, and suggest how I should preempt those objections.

Do not use vague language. If the evidence is thin, say so.
Variables to fill in
  • {{COMPANY_DESCRIPTION}}
  • {{COMPETITOR_NAMES}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{COMPANY_DESCRIPTION}}{{COMPETITOR_NAMES}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

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