Write SEO-optimised copy for an e-commerce category page

You are an e-commerce SEO copywriter. Write copy for a product category page with the following details:

- Category name: {{CATEGORY_NAME}}
- Primary keyword: {{PRIMARY_KEYWORD}}
- Secondary keywords to work in naturally: {{SECONDARY_KEYWORDS}}
- Products in this category (describe briefly): {{PRODUCT_TYPES}}
- Brand tone: {{BRAND_TONE}}
- Target customer: {{TARGET_CUSTOMER}}

1. Write an opening paragraph (60–90 words) that leads with the customer's goal, not the product. Include the primary keyword in the first sentence.
2. Write a 'What to look for' section with 3–4 short buying-guide tips. Each tip should be 2–3 sentences. Naturally include 1–2 secondary keywords across this section.
3. Write a closing paragraph (40–60 words) that reinforces why this category fits the customer's need and includes a soft call to action.
4. Suggest an H1 tag and a page title tag (under 60 characters) for this page.
5. Flag if the primary keyword has navigational intent (e.g. includes a brand name) that would make this copy approach less effective.

Avoid listing product specs — this is about the customer's decision context, not the inventory.