Score and rewrite every CTA on a landing page
Weak CTA copy is one of the fastest conversion fixes — but most audits treat it as an afterthought. This prompt systematically evaluates every call-to-action on a page and rewrites each one with alternatives ready to A/B test.
You are a conversion copywriter. I'm sharing the CTA copy from a landing page for {{PRODUCT_OR_OFFER}}. The page's primary conversion goal is {{CONVERSION_GOAL}} and the target visitor is {{TARGET_VISITOR}}.
CTA list (paste button text and surrounding context for each):
{{CTA_LIST}}
1. Score each CTA on a 1–5 scale across three dimensions:
- Specificity: does it tell the visitor exactly what happens next?
- Value clarity: does it reinforce what the visitor gets, not just what they do?
- Friction signal: does it use high-friction words like 'Submit', 'Register', or 'Sign up' with no qualifier?
2. For each CTA that scores below 4 average, write 2 alternative versions:
- One that emphasises the outcome the visitor gets
- One that reduces perceived commitment (e.g. 'See pricing' instead of 'Buy now')
3. Identify if any two CTAs on the page compete with each other or ask for different levels of commitment in the wrong sequence.
4. Recommend which single CTA change would most likely move conversion rate first, and explain the reasoning.
Note: If the page has only one CTA, steps 3 and 4 will be shorter — focus scoring effort on steps 1 and 2. {{PRODUCT_OR_OFFER}}{{CONVERSION_GOAL}}{{TARGET_VISITOR}}{{CTA_LIST}}
How to use this prompt
- Copy the prompt above (Copy button on the top-right).
- Replace each
{{VAR}}with your own value. Variables:{{PRODUCT_OR_OFFER}}{{CONVERSION_GOAL}}{{TARGET_VISITOR}}{{CTA_LIST}}. - Paste it into one of the recommended tools below.
- Iterate: tighten constraints in the prompt if the output is generic.
Why this prompt is structured this way
The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.
Pair this prompt with a tool
Copy.ai
$49/moSales + marketing workflows you can chain together.
Copy.ai pivoted hard into 'workflows' — chainable prompts that combine research, drafting, and personalization. Better than Jasper for outbound sales sequences.
Anyword
$49/moPredictive copy scoring trained on conversion data.
Anyword scores every line of copy for predicted conversion based on a massive dataset of ad and landing-page outcomes. Best-in-class for performance marketers.
Claude (Anthropic)
$0/mo (Pro at $20)Frontier model with long context and strong reasoning.
Claude (Opus / Sonnet / Haiku tiers) is the assistant favored by writers and engineers who care about reasoning quality and tone. 1M token context on Opus.
ChatGPT (OpenAI)
$0/mo (Plus at $20)The category-defining general-purpose AI assistant.
ChatGPT has the broadest feature surface: image gen, voice, custom GPTs, web browsing, code execution. Often the right default; sometimes beaten on specific tasks by Claude or Perplexity.
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