PlaybookPrompts

Design a lead magnet anchored to an existing piece of content

Marketing & SEO lead-genemail

Lead magnets that fail are usually disconnected from search intent. This prompt designs one anchored to a top-performing page so the conversion path is natural.

Prompt 
Design a lead magnet that fits naturally on this top-performing page.

Page URL & topic: {{PAGE}}
What the page already covers: {{PAGE_SUMMARY}}
What readers ask in comments or follow-up emails: {{READER_QUESTIONS}}

Produce:
1. Three lead-magnet concepts that extend (don't repeat) the page's value. For each: format (template / checklist / calculator / mini-course / swipe file), title, who it's for, the gap it fills.
2. Pick the strongest. Outline it in detail — section by section.
3. The opt-in form copy: headline, sub, button, privacy reassurance.
4. The first 3 emails of the nurture sequence after opt-in. Each must deliver value before pitching.
Variables to fill in
  • {{PAGE}}
  • {{PAGE_SUMMARY}}
  • {{READER_QUESTIONS}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{PAGE}}{{PAGE_SUMMARY}}{{READER_QUESTIONS}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

Heads up: some of the links on this page are affiliate links — meaning we may earn a commission if you sign up after clicking, at no extra cost to you. We only recommend tools we'd put on our own stack. You can see our full affiliate disclosure here.

Pair this prompt with a tool

Jasper

$39/mo

Enterprise-grade marketing AI with brand-voice controls.

Jasper is built for marketing teams that need on-brand output at scale. Strong template library, decent brand-voice fine-tuning, plugs into Surfer for SEO.

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Copy.ai

$49/mo

Sales + marketing workflows you can chain together.

Copy.ai pivoted hard into 'workflows' — chainable prompts that combine research, drafting, and personalization. Better than Jasper for outbound sales sequences.

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beehiiv

$0/mo

Newsletter platform built by Morning Brew alumni.

beehiiv is the newsletter platform Substack should have been: built-in monetization, referral programs, ad network access, analytics that aren't useless.

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Writesonic

$16/mo

Cheaper Jasper alternative with built-in fact-checking.

Writesonic targets the same use cases as Jasper at a lower price point. Botsonic (their chatbot product) and Audiosonic (voice) extend the suite.

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