Frase vs Grammarly

Grammarly starts cheaper at $12/mo. Pricing isn't the whole story below.

Both compete in: writing

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Frase

$15/mo

SERP-driven brief generation + writer in one tool.

Frase started as a brief generator and added a writer. The brief side is still the strongest part — it ingests SERPs and outputs structured outlines faster than anything else.

Strengths

Best-in-class brief generation
Cheaper than Surfer
AI writer is decent enough to skip a second tool
Topic clustering

Trade-offs

Editor scoring is less granular than Surfer
UI feels dated

Best for

Agencies and freelancers writing 4+ briefs per week.

Try Frase →

Grammarly

$12/mo

Grammar, tone, and clarity across every app.

Grammarly remains the default for grammar + tone checking. The 'Grammarly Go' generative features are catching up but are not the main reason to subscribe.

Strengths

Works in every text field across every app
Tone detector is uniquely useful
Plagiarism checker on Premium
Trusted by enterprises

Trade-offs

Generative features lag dedicated tools
Browser extension can be invasive

Best for

Anyone who writes a lot in emails, Docs, or Slack and wants a safety net.

Try Grammarly →

Which should you pick?

If your top criterion is price: Grammarly. If you care most about best-in-class brief generation, pick Frase. If works in every text field across every app matters more to you, Grammarly is the better fit.

Both are worth trying — most teams who switch land on whichever they evaluated second, because the first one set the comparison they didn't know they needed.