PlaybookPrompts

Generate discovery questions calibrated to persona seniority

Sales & Outreach discoverysales-process

A VP and a manager need different questions. This prompt builds the question set keyed to seniority and BANT axis.

Prompt 
Generate a discovery question set for this product: {{PRODUCT_CONTEXT}}

Persona: {{PERSONA_TITLE}} at a {{COMPANY_SIZE}} company in {{INDUSTRY}}.

Produce 12 questions, 3 per BANT axis (Budget, Authority, Need, Timeline). For each question:
- Question wording
- What you're listening for in the answer
- A follow-up that probes deeper if the answer is shallow

Calibrate phrasing to the persona's seniority — IC questions are tactical, exec questions are strategic. Avoid yes/no questions. No leading questions.
Variables to fill in
  • {{PRODUCT_CONTEXT}}
  • {{PERSONA_TITLE}}
  • {{COMPANY_SIZE}}
  • {{INDUSTRY}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{PRODUCT_CONTEXT}}{{PERSONA_TITLE}}{{COMPANY_SIZE}}{{INDUSTRY}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

Heads up: some of the links on this page are affiliate links — meaning we may earn a commission if you sign up after clicking, at no extra cost to you. We only recommend tools we'd put on our own stack. You can see our full affiliate disclosure here.

Pair this prompt with a tool

Jasper

$39/mo

Enterprise-grade marketing AI with brand-voice controls.

Jasper is built for marketing teams that need on-brand output at scale. Strong template library, decent brand-voice fine-tuning, plugs into Surfer for SEO.

writingmarketing

Copy.ai

$49/mo

Sales + marketing workflows you can chain together.

Copy.ai pivoted hard into 'workflows' — chainable prompts that combine research, drafting, and personalization. Better than Jasper for outbound sales sequences.

writingmarketingsales

Claude (Anthropic)

$0/mo (Pro at $20)

Frontier model with long context and strong reasoning.

Claude (Opus / Sonnet / Haiku tiers) is the assistant favored by writers and engineers who care about reasoning quality and tone. 1M token context on Opus.

writingcodinglearning

The PlaybookPrompts weekly

One short email per week. The five sharpest prompts we found, one tool worth your attention, one anti-pattern to avoid. Unsubscribe in one click.

Newsletter signup is not configured. Set PUBLIC_NEWSLETTER_USERNAME in the build env.