Write a sequence targeting a competitor's unhappy customers
When a competitor raises prices, loses a key feature, or ships a bad update, there's a narrow window to reach their frustrated customers. This prompt builds a 3-email sequence timed to that trigger.
You are a B2B sales copywriter. A competitor event has created an opening to win their customers. Build a 3-email outreach sequence for the scenario below.
Context:
- Our product: {{OUR_PRODUCT}}
- Competitor: {{COMPETITOR_NAME}}
- Trigger event (e.g., price hike, feature removal, outage): {{TRIGGER_EVENT}}
- Target persona (title + company type): {{TARGET_PERSONA}}
- Our strongest advantage over the competitor: {{KEY_DIFFERENTIATOR}}
For each email, provide:
1. Send timing relative to the trigger event (e.g., Day 1, Day 5, Day 12)
2. Subject line (under 50 characters, no clickbait)
3. Body (under 120 words, plain text, first-person from the rep)
4. One specific call to action
5. A note on what signal would make this email irrelevant (e.g., if the competitor reverses the decision)
Tone: direct, empathetic, not gloating. Avoid implying the prospect is naive for using the competitor. {{OUR_PRODUCT}}{{COMPETITOR_NAME}}{{TRIGGER_EVENT}}{{TARGET_PERSONA}}{{KEY_DIFFERENTIATOR}}
How to use this prompt
- Copy the prompt above (Copy button on the top-right).
- Replace each
{{VAR}}with your own value. Variables:{{OUR_PRODUCT}}{{COMPETITOR_NAME}}{{TRIGGER_EVENT}}{{TARGET_PERSONA}}{{KEY_DIFFERENTIATOR}}. - Paste it into one of the recommended tools below.
- Iterate: tighten constraints in the prompt if the output is generic.
Why this prompt is structured this way
The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.
Pair this prompt with a tool
Copy.ai
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Copy.ai pivoted hard into 'workflows' — chainable prompts that combine research, drafting, and personalization. Better than Jasper for outbound sales sequences.
Grammarly
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Grammarly remains the default for grammar + tone checking. The 'Grammarly Go' generative features are catching up but are not the main reason to subscribe.
Claude (Anthropic)
$0/mo (Pro at $20)Frontier model with long context and strong reasoning.
Claude (Opus / Sonnet / Haiku tiers) is the assistant favored by writers and engineers who care about reasoning quality and tone. 1M token context on Opus.
ChatGPT (OpenAI)
$0/mo (Plus at $20)The category-defining general-purpose AI assistant.
ChatGPT has the broadest feature surface: image gen, voice, custom GPTs, web browsing, code execution. Often the right default; sometimes beaten on specific tasks by Claude or Perplexity.
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